Intelligence is an object of study and engineering.

NOVARC was founded by Pavel Abdulin in Zurich, Switzerland. The company emerged from a straightforward observation: the dominant commercial trajectory in artificial intelligence is toward systems that perform more cognitive work on behalf of users — and the question of what that trajectory does to human reasoning over time is rarely raised seriously. NOVARC was built to address that question directly, and to engineer against it.

Most artificial intelligence development is oriented toward increasing system capability — producing better outputs, faster, with less user effort required. NOVARC's orientation is the opposite: increasing user capability through technology. The measure of success is not what the system produces, but what the person using it becomes able to do. This distinction shapes every research and product decision the company makes.

NOVARC is organized around six research directions spanning cognitive augmentation software, neurofeedback training systems, non-invasive brain–computer interfaces, computational brain modeling, neural data infrastructure, and neuromodulation technologies. The first product — a cognitive augmentation system — is in active development. Further developments will be shared as they become available.

NOVARC's first product is currently in development and will be made available to users in 2026. Details on access, availability, and pricing will be announced ahead of launch.

Both. NOVARC conducts original research into cognition and intelligence, and builds commercial products grounded in that research. The commercial work funds the research. The research informs the product decisions. The two are not treated as separate activities.

NOVARC operates independently. The company's research engages with published work across cognitive science, neuroscience, and artificial intelligence — including from institutions such as MIT, Carnegie Mellon, and ETH Zurich — but operates as an independent research and technology company.

NOVARC shares research findings, developments, and company updates on LinkedIn. Announcements regarding the first product launch will be made through these channels when they are available.